Growth Zone Essentials

Start Building Your Growth Zone

Are you ready to roll up your sleeves, dig in and start building your Growth Zone? Bungalo has taken years of experience and knowledge, and built a 12-hour course that will help you guide your firm's growth strategy and start improving results in 2012!  

Common results from fully-developed Growth Zones:

• Higher quality leads from the marketing program
• Higher closing rates from the sales staff
• Fewer wasted or unaligned dollars 
• Higher referral rates and repeat business 

Growth Zone Essentials covers six core competencies that need to be in place in order for a business to grow. Whether you are a small remodeler, or a multi-million dollar manufacturer, by working on developing your Growth Zone you will see better results from your business.

Growth Zone Essentials gives participants:

A better understanding of how to design and build a growth strategy. By learning and applying just six core competencies, companies in the building industry have achieved significant growth and improved performance. 

A system to increase revenue without generating more leads. For large and small firms alike, closing just one more of every 20 leads can make a significant difference to the top line.

Practical strategies for making business decisions with confidence. Now more than ever, business leaders must base decisions on business principles and strategy – not fear or guesswork.  

Guidance on how to reduce common time and money wasters. These are painful mistakes to avoid when resources are limited, and markets are unpredictable.

Jan 5th

Using goals and resources to create results

The purpose of the Growth Zone is to get more out of the resources you put in to your business. Esssentials starts with a critical look at your goals and resources. What do you want to accomplish? And what resources are necessary in order to achieve your goals and create the results you want?

The What

If something fits really well or feels really good, it's easier to buy. How can you craft your WHAT (products and services) to meet the needs, desires, tastes, budget and values of your buyer. This session explores how your offering can make you more (or less) attractive – and protect you from competitive pressures.

January 12th


The Who

Solid growth is grounded in a clear picture of who your buyer is (and isn't). Transform your customer data and insight into a model of your buyer and your brand. You'll see better results when you focus on the buyers that fit your company.

The Why

Why do customers buy? From you? From someone else? And how can you influence buying decisions? It takes more than an elevator speech to attract and engage buyers. Learn how to use stories, evidence, design, language and positioning to help buyers choose and use you.

January 19th

Open up the sales funnel (Sales Process)

Without a consistent process, prospects get stuck or leave and closing rates suffer. Sales Process increases your odds of closing more business and prevents prospect and client attrition. Managing the funnel keeps your clients moving and returning so your close rates improve.

January 26th

Building Your Marketing Plan


Start with clear goals and a strategy. Choose tactics that fit your strategy. Look for the most cost-effective ways to execute your strategy. Eliminate the stuff that doesn't fit the strategy. And TRACK your results! We'll show you how.

Session 1 & 3 Instructor > Ross Iverson

Ross is extremely focused, although he suffers from common entrepreneurial disorders: ambition for growth, lots of ideas, and bursts of energy. A financial background and outside-of-the-box thinking helps him to solve complex business issues. To think clearer, Ross commits to spending as much time above 10,000 feet a year as possible. Ross Iverson Bio PDF

Session 2 & 4 Instructor > Kristin Kowler

Kristin is a systems-thinker, enthusiastic learner and natural problem-solver who knows how to market products and services. Her multi-disciplinary background in marketing includes work with Fortune 500 companies and mom-and-pop shops in technology, healthcare, business services and residential construction. She has strategist, writer, designer, and project manager hats in her closet.  Kristin Kowler Bio PDF

2012 Dates

Start the year off with this fast-paced overview of the Growth Zone to boost the results of your business. These four sessions are designed to provide you a full workbook to complete the build out of your Growth Zone and will serve as your detailed "plans and specs" to guide how you invest in your sales, marketing, and overall growth efforts.    

8:30 - 11:30 AM

January 5, 12, 19, and 26

Location: Warners' Stellian Corporate Office
550 Atwater Circle, St. Paul, MN 55103
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Growth Zone Essentials: $932

Include key staff for only $50 per person (limit 2).

The Bungalo Factor-of-Five Guarantee

We are confident that Growth Zone Essentials is worth at least Five Times the subscription price. If you don't agree with us, we'll give you a full refund.